PRIDE has policies and procedures in place in order to protect your privacy.
In the following pages we describe these policies and procedures and how
we put them into practice so that you have control over how we collect,
use and disclose your information.
Protecting your Privacy Means:
· We keep your information and the business you do with us confidential
· You have control over how we obtain, use, and give out information about you
· You have access to the information we have about you
· We respect your privacy when we market our products and services.
Our Privacy Policies Protect All of Our Dealers and Customers
When you first become a PRIDE Dealer or customer we let you know that:
· Besides your name, address and telephone number, we need information to:
· Establish your identification
· Protect you and us from error and fraud
· Understand your needs for products and services
· Recommend particular products and services to meet your needs
· Provide ongoing service
· We may verify some of the information you give us for example your references
· We may offer other products that are suitable to you
We may review and analyze your use of products and services, including transactions
in your accounts, to help us serve you better, and to bring other products and services
to your attention, which we feel, will be of benefit to you. We also collect and analyze
information from other sources for the same purposes. We collect, use and disclose
personal information only for purposes that a reasonable person would
consider appropriate in the circumstances.
Your Information is Obtained or Used Only With Your Consent
We obtain your consent before we:
· Obtain a credit report
· Offer you other products and services
· Send you information about products and services by means of direct marketing
· Obtain, use or disclose to other persons, information about you unless we are
obliged to do so by law or to protect our interests
· Use your information in any way we didn't tell you about previously.
We Ask For Your Consent Before Using Your Social Insurance Number
When we obtain a report and update your information with a credit bureau,
your Social Insurance Number (SIN) is the best way to make sure that the information
actually refers to you. Wrong information can lead us into making wrong conclusions
about you. You should be aware, though, that using your SIN this way is voluntary
for you. If you choose not to give us your SIN, this by itself will not prevent you from
getting credit or any other service.
Your Consent Can Be Express Or Implied
Express consent can be verbal or written. For example, when you sign a credit
application you are giving your written consent for us to obtain a credit report.
You imply consent when we can reasonably conclude that you've
given consent by some action you've taken, or when you decide not to take action.
For example, if you purchase products containing technology traits with special
contractual conditions we can conclude that you have consented
to the conditions. If we give you an opportunity to tell us you don't want
direct marketing material and you don't tell us that you don't want us to send it,
we can conclude that you have no objection. We will rely on your implied
consent to use and disclose identifying information about you, such as your
name and address.
You Can Withdraw Your Consent After You've Given It
You can withdraw your consent any time after you've given it to us, provided there
are no legal requirements to prevent this. If you don't consent to certain uses of
information, or if you withdraw your consent, we may not be able to provide you
with a particular product or service. If so, we'll explain the situation to you to help
you with your decision.
We Ask for Your Consent Before Sharing Information With Other People
We don't release information to anyone outside of the PRIDE group without your
consent. For example, we give information to a credit bureau only with your consent.
There are some exceptions to the above rules.
For example, we may collect, use or disclose information without your consent if we:
1. Must disclose information for legal reasons.
We may be compelled to release information by a court of law, or other legal
or regulatory authority. If so, our policy is to release information only to the
extent that we are required.
2. Have to protect the interests of PRIDE.
In certain circumstances, PRIDE may have to collect, use or release information
for its protection. For example, we may do so when collecting an overdue account,
when relying on security pledged for a loan, or to detect or prevent fraud.
We Protect Your Information From Error, Loss and Unauthorized Access
Our employees who have access to your information are made aware of how to keep it
confidential. Our computer system has built in security to protect your data.
This protects your information at all times, when it is stored in data files or handled
by our employees.
Your Information Is Destroyed When It Is No Longer Needed
We keep your information only so long as we need it for the products and services you're
using, to offer you products and services when you are a Dealer or Customer and for a
reasonable time thereafter, or to meet any legal requirements. We have retention
standards, which meet these requirements. We destroy your information when it is
no longer needed, or we remove your name from the information.
You Can Look at and Verify the Accuracy of Your Information
You can check your information to verify, update and correct it, and to have any
obsolete information removed. We may ask you to put your request in writing.
It may not be appropriate for us to release certain information directly to you.
We Respond to Your Request Promptly
We'll deal quickly with your request to look at your information, and always respond to you
within 30 days. If we need to extend the time, or we have to refuse your request, we'll tell
you why, subject to any legal restrictions and we'll notify you of the new deadline,
the reasons for the extension, and your rights under applicable legislation respecting